As a full-service property management company, we have found that the #1 reason landlords succeed is that marketing is crucial for finding a good tenant fit. Sharing details about your property—such as whether it allows pets, the number of bedrooms, or the overall space available—can help prospective renters quickly determine if it meets their needs. This reduces unnecessary inquiries and connects you with applicants who are the best fit for what you’re offering.

Great Tenants Have Options

Many self-managing landlords share that it feels difficult to find reliable renters. The reality is, those tenants are out there - you may just be overlooking them.

While property owners bear the financial risks of homeownership, tenants make decisions based on quality of life, safety, and comfort. Renters who value stability and take care of their home usually have more options available to them. On the other hand, applicants who have had challenges in the past may find fewer choices.

By presenting your property well and creating a positive rental experience, you’ll naturally attract tenants who are looking for a home they can feel proud of.

Become a Professional Landlord

Marketing your property well and presenting its features helps you fill vacancies quickly, reduce lost income, and find a tenant that fits the property well. For example, a rental with a large yard is best suited to a family, whereas a 2-bedroom condo may be ideal for a couple or roommates who are students at a nearby college.

  • Solid listing description - Most real estate agents pay a professional copywriter to write a high-quality listing description. It’s worth the investment to write a rental listing, highlighting the features of your property that appeal to a tenant who requires certain features, such as proximity to schools.
  • Quality photos - Although our smartphones take great pictures, it’s advisable to invest a bit of money in professional photos. Angles, lighting, and so much more go into great pictures.
  • Move-in costs - Disclose all costs the tenant will incur, including application fees, credit checks, security deposit, and a pet deposit, if applicable. Specify what costs are refundable upon move-out. A responsible tenant wants to stay within their budget and disclosing those expenses up-front ensures you’re not fielding unsuitable inquiries.
  • Properly priced - The marketplace fluctuates. Shop comparable listings and adjust your pricing, accounting for any special features your property offers, neighborhood variables, and the size of your unit.

If you’d like our team to review your property and discuss professional management, contact us, give us a call at 443.252.3385 or email us at info@bluedoor-pm.com today! We’d be happy to help your investment attract the best tenants. Our staff manages properties throughout Baltimore County; we’d be thrilled to add yours to our inventory. Or www.BlueDoor-pm.com

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